Email: kaylastonum11@gmail.com

PORTFOLIO

PORTFOLIO

Hi, I’m Kayla! I am a bonafide creative marketing specialist with experience in event production and curation, social media marketing, and digital marketing. My passion lies in the development of community- fostering a diverse group of free-thinkers and culture creators to drive businesses and organizations to think outside the box.

Kayla Stonum (me!)

Featured in Conceptual Photography Shoot

My Projects:

Parallel Health: Event Coordinator & Social Media Specialist

My latest project was running the social media marketing and campaign management for Parallel Health, an LA-based tech startup that focuses on customized skincare based on your microbiome. My main contributions were organizing the UCLA events activations prior to the beta product launch, strategizing, filming, and posting TikTok content, and creating copy for both the website as well as Twitter. Key Projects: UCLA Events, TikTok Content, Twitter Copywriting, Gen-Z Social Media Strategy, Digital Marketing

Website Creation & Copywriting

I was tasked with creating copy for the website’s slogans and the informational slides

UCLA Campus-Wide Event Activation

Live footage of the first UCLA campus event showcasing the launch of Parallel’s product as well as teaching students about the efficacy behind phage therapy

TikTok Content Shoots

Shown below are samples of TikTok concepts that were targeted for the Gen-Z demographic to drive social media engagement!

My first UCLA interview with students on campus asking about their skincare routines

TikTok shoot day in the science lab where the formulate the products!

TikTok showcasing the beta of our product! We love a Negroni!

VIEW MY RESUME

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VIEW MY RESUME 〰️

My Projects:

Detoure: Social Media Strategist & Event Coordinator

I was responsible for organizing our LA pop-up event on Melrose, filming social media content for Instagram Reels and Tiktok, as well as social strategy. Detoure is a fashion reselling company that allows you to shop your favorite influencer’s closets at a discounted price. Reduces fast fashion waste and supports sustainable consumerism that is budget-friendly.

Halloween Costume Thrifting Video Shoot

LA Popup on Melrose!

A snippet of the Instagram feed layout, highlighting influencers, their fashion and style

My Projects:

UCLA Cultural Affairs Commission

Taboo Talks Podcast

My favorite part about being in this org was starting our own podcast where we discussed the issues of intersectional feminism and the issues of misogyny present in the hip-hop and rap community. Collaborating with these lovely ladies, I got to discover and unpack the different sides of the music industry as well as enjoy some witty conversation about the artistic chaos present within rap culture today.

Cultural Affairs Committee: Worldfest Events Coordinator & Social Media Manager

My time working with the Cultural Affairs Commission at UCLA has been one of the most memorable experiences! I got to design and create the programming for our Spring Quarter event, Worldfest, which highlights the food, history, and community of different cultures around the globe!

In our programming series, I helped curate our Movie night for students, our Bruins in the Kitchen video series that showed different global recipes, and our Taboo Talks Podcast.

Work Experience

Social Media Intern,
2022

Parallel Health

Events Coordinator & Social Media Marketer, 2022-2023

Detoure

Events Coordinator & Social Media, 2020-2023

UCLA CAC

Hip Hop Congress

Music Marketing
2020-2021